If you are planning to build a website for your business, then you must master the art of SEO or Search Engine Optimization.
A properly optimized website has the ability to cut through the competition to attract more targeted traffic, increase that exponentially, slowly and steadily day by day. And there by helping you build a more sustainable and profitable venture.
Learning and mastering SEO is an on-going process and it cannot be fully covered in an article or two. But nevertheless, there are certain SEO activities that are highly crucial for your website which you must perform on a regular basis.
One of them is creating quality content.
Updating your blog regularly
Search engines are hungry for quality content, and so are your audience.So updating your blog with high quality content on a regular basis is a powerful SEO technique to get your blog up on the search engine results.
But before you create the content, it is recommended to conduct a keyword research and use those keywords in your content for getting more traffic and higher ranking.
Search engines always keep a close watch on such websites that are regularly updated, index their webpages quickly and also rank them higher. Every high ranking web page is an entry point to your website and helps in drawing more targeted traffic to your website.
If you are an expert in your field and loves writing, then you won’t find it hard to generate content for your blog on a regular basis. But if you aren’t a good at writing or can’t spend time for it, then you must find other alternatives like outsourcing your writing job to freelance writers on various freelance sites like oDesk or Elance or inviting guest bloggers to contribute to your blog.
Try to create compelling and engaging articles that provide a solution to the most daunting problems of your audience. This will not only help your articles to get more views, more user interaction, comments and user involvement, but also help it in ranking higher on the search results and earn a higher page rank.
Tip: ‘How-To’ posts are a great way to win your audience.
image source: sme-blog.com
Interlinking Related Posts
Interlinking the related posts on your blog is another highly powerful SEO technique that will immensely help your website to rank higher on the search results. These helps the search engines in easily tracking down all the relevant posts on your blog, falling under the same category and visit all the related posts quickly and easily.
It also helps in indexing more web pages on your website and awarding a higher page rank for the web page (or blog post) that has received the maximum number of links. This in return boosts the overall page rank of your website.
If you are having a Wordpress blog, always make sure you include the Categories widget on the sidebar or the footer of your blog. Including the Archives is also a great way to group your posts – date wise or month wise. The best part of using a WordPress blog for building your blog is that every feature and widget provided by it is highly conducive to SEO.
SEO Smartlinks is a great WordPress plug-in that will help you easily interlink all related posts on your website in few easy steps.
There are numerous other SEO techniques, tips and tricks that you need to know in order to get your website higher on the search engine rankings and draw higher traffic and exposure for it. SEO is the foundation for building a highly sustainable, successful and profitable online venture.
About The Author: Brendan Egan, founder and owner of “Simple SEO Group,, helps small businesses with their websites. He is an expert in online marketing, small business web design, and SEO and is readily available to assist your business with their online needs. Brendan can be reached by visiting www.simpleseogroup.com