Last Updated on Mar 12, 2020 by James W
Some entrepreneurs think that setting up their own ecommerce business is easy. To some extent, they are entirely right. However, setting up an ecommerce website is only one stage of the cycle. As a business, you need to consider how you get people to your ecommerce website. You need to consider how to engage with them and how to solicit a first and repeat purchase.
There is one element that plays such a huge part, especially for ecommerce websites, and that is trust. Take a step back and think about your own customer experience. Whether you shop on eBay, Amazon or your local store, trusting these businesses is the most important ingredient.
An ecommerce website will give you a platform to make money. The products and services that you offer provide the customer with a choice to make. The deciding factor on whether they choose to buy your products or services will be whether they trust your brand.
Unfortunately, other businesses and ecommerce websites that break that confidence. This leaves consumers feeling untrustworthy of any other brands or companies they find. This is especially the case with new ventures. Building a relationship with these customers, that instil trust should be your priority.
Luckily, consumers have a list of requirements that need to be satisfied before they can trust you. You should be able to demonstrate these throughout their customer journey with your business.
One of the biggest concerns for today’s consumers is how secure their information is. It has been well documented that even the biggest companies are still struggling to protect consumer data. Regardless of whether a consumer is a first-time purchaser or they have an ongoing relationship with your business, their information can still be at risk. But, all is not lost. There are identity verification solutions in place that can help companies help their customers.
Keep it Personal
Another way to ensure that you can build up trust with your customers is to ensure that your communications are personal. This should work both ways. Any communications should be personal to the person or business receiving it as well as the company sending it.
Be a Professional
Consumers do not trust websites or web pages, they trust in people. Therefore, it is essential that you can ensure that your brand looks and feels professional. This needn’t mean that you have to spend thousands to achieve this. Your primary aim is to look like you belong. Having a working e-commerce website is crucial. You must make sure that there are no broken links. The site must look and feel like it belongs alongside other well-known websites. A trusted brand is the most important element to consider in this game. Consumers buying behaviour is slightly different online. But, you can still think about the customer walking into a high street store. If they do not get a good, trustworthy feeling from the store, they simply walk out. The same applies to your online venture. Make sure that yours is a brand that is trusted.