Thanks to online marketing, small businesses and mom-and-pop operations can now compete on the same scale as big multinational corporations. However, it is important for small business owners to focus their marketing efforts with precision, as you want to capture the attention of your customers in a way that’ll lead them to becoming loyal customers. Here are some awesome online marketing tips that you can use to confidently showcase the product or service that you’re so proud of, and grow your business in the meantime.

  1. Offer Free Trials

One of the easiest ways to attract new customers is to offer them a free trial of your product or service, because let’s face it, we all love freebies. Once your guinea pigs have experienced the value of your product or service in their lives, they’ll be more willing to pay for it because they know it works, and they might even write testimonials and reviews which you can then use to attract more customers. Also, giving away free trials can help you to get honest feedback on a new product that you’re developing, enabling you to improve your offering before you launch it to the general public. Consider hiring a digital marketing agency like Keen to help you get your offer in front of potential customers.

  1. Be Proactive

Take a proactive approach to communicating with your customers by including a call to action at the end of each post, whether it is a blog post, newsletter, Facebook or Instagram ad. Just be sure to incorporate your call-to-action message across all of your online marketing platforms. Keep in mind that a call to action doesn’t have to be complicated and can be as simple as asking your customers to leave comments or suggestions, or to use a certain hashtag that you’ve come up with. The idea is to increase your rate of engagement with your customers while creating a sense of loyalty with your brand.

  1. Collaborate with similar businesses

I recently saw a campaign by a large group of Instagram influencers, where they encouraged followers to like their last three posts and follow a link to another influencer where they would repeat the process until they got back to the original Instagram page. In exchange followers would stand a chance to win brand new top of the range gadgets and luxury makeup products. While you may not come up with something quite as elaborate, it might be a good idea to team up with businesses in a similar niche as yours to create an online marketing campaign that can expose all of your businesses to a much wider audience.

  1. Offer Discounts

Contrary to popular belief email marketing is still very relevant, and offering discounts in exchange for an additional address in your email list can lead to more customers that you can imagine. For example, you can offer potential customers 20% discount on their first purchase in exchange for their email address, knowing that most, if not all, of the customers that accept the offer will be a guaranteed sale.

  1. Be Active on Social Media

Social media is a viable long-term marketing tool that you can use to build trust with potential customers; however it requires lots of patience and commitment. Research shows that it can take months and even years to convert social media followers into buyers, which means the sooner you start engaging your followers with useful and valuable content, the sooner you’ll start seeing the results. So invest in your social media game because it definitely will pay off in the long run, and if you struggle to have a robust social media presence due to time constraints, check out for some ideas, or book a consultation with them to plan a strategy that works for your unique needs.

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As a passionate marketer and leading social media influencer, Elena is great at formulating and implementing online marketing strategies that get results for our customers here at However, when she’s not at the office, you’re most likely to find Elena practicing Muay Thai or yoga by the beach.

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Founder and chief editor of Blogger, Affiliate Marketer, Tech and SEO geek. Started this blog in 2011 to help others learn how to work from home, make money online or anything related to business and finances. You can contact me at

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