Last Updated on Apr 19, 2020 by James W
Have you ever interacted with a brand and found it difficult to get them out of your head? It may have been their logo sign that stood out to you or a funny commercial that you always come across on TV. Whatever the case, often, it isn’t coincidental that brands stick in people’s minds. Contrarily, it is often a result of well-thought out and strategic marketing efforts. If you’ve recently started a business or have been at it for a couple of years, you may be thinking how you can build a brand that people will find it difficult to forget. If this is the case, keep reading this article to discover five ways that could potentially work for you.
One of the first steps to engraving yourself in the mind of prospective customers is to create a brand that’s worth remembering. To do so, you have to ensure that your products or services are of a high standard and you operate with integrity. Aside from your logo and other visual aspects of your brand, first impressions are often created by first interactions. You should, therefore, try your best to stay on top of what you’re putting out into the world, whether that’s your products, your services, or your social media channels. One way of ensuring that you’re offering quality products and services is to pay attention to customer reviews. Customers are often in the best position to tell you about how good your products are, so it’s important that you listen out for the consensus. Another way to ensure you deliver quality products and services is to ensure you set a standard and stick to it. It means you’ll have to pay attention to the production process if you’re providing products or monitor service delivery if that’s where you specialize. You should also continuously look for ways to reinvent your products and keep up with trends in your industry.
Outstanding Customer Service
If truly the customer is always right, then ensuring they’re right about good things concerning your brand should be your primary objective. Of course, this means that delivering excellent customer service should be at the core of your business strategy. Beyond helping people when they have a complaint, customer service includes the service you provide before and during a purchase and extends to both prospective, new, and existing customers. To deliver good customer service, you should ensure your team has excellent communication skills and understand what exactly it is that customers need. By doing so, it may be easier to make a good impression and create an unforgettable brand. Some quick customer service tips to refresh your memory include treating customers respectfully, handling complaints and returns gracefully, going out of your way to help them, and trying your best to exceed their expectations. Although face-to-face customer service is similar, some tips for such interactions include greeting them and offering help as they walk through the door, checking in on them without being intrusive, and knowing your products inside out. When you deliver great customer services, forgetting your brand may become difficult because by doing so, you’re able to connect with people on a more intimate level.
Strong Social Media Presence
Almost every brand is on social media these days, irrespective of what it is that they do. It may be because regardless of your niche, you’re likely to find a fraction of your prospective customers online. Creating content that is engaging, entertaining and informative are some tips on making your social media memorable. What your business does should also help you determine the kind of content to put out. If, for instance, you provide medical advice, then creating content that is informative and answers common medical-related questions and myths may be ideal. On the other hand, if your brand is entertainment-related, then you may want to create content that is funny or entertaining. Some other tips for building a strong social media presence are humanizing your brand, creating an integrated social media strategy, doing research, using games, and adding social media icons to all other platforms.
If you happen to have a more physical brand, you should consider branded merch as a way of making your brand memorable. This could mean making promotional products or corporate gifts such as branded lanyards, USB’s, power banks, pens, and headwear. There are many ways that you can distribute your products such as offering them to visitors if you have a physical office, giving them away as prizes on social media, or distributing them at events. If you want to order in bulk and would like free artwork services, then you should consider using this company. Also, try and remember to create designs that are attractive and unique so that it will remain in people’s minds.
Interesting Brand Personality
Your brand’s personality is extremely important when growing your business. It will often determine how people will perceive you, how interesting they find you, and how they’ll be able to relate to you. Creating a brand personality takes a great deal of thought and consideration. You should understand your identity and beliefs, give back to society, use storytelling, and be consistent. Doing these things should help you capture your target audience and also relate to them based on their beliefs, interests, and values. You should remember that your brand personality should ideally permeate throughout all of your content that is both online and offline, and your message should be clear in your content as well.
It is unlikely that people create a brand without the hope of being memorable, so taking the necessary steps to ensure it remains in the minds of people is essential. Although there are many ways to achieve this, focusing on your target audience and creating a brand that offers value may be a way to start. When thinking about how to build such a brand, you should try and remember the brands that you’re yet to forget. By doing so, it’s likely that you’ll be able to learn some key lessons about how to build a brand that won’t be easily forgotten.