Last Updated on Apr 8, 2020 by James W
Where any trend lies, acronyms are likely to flourish. While this rule is most often associated with terms used in online chat, it equally applies to subjects within the field of business and money making. If something has acquired an acronym, it’s generally because it’s being spoken about so often that steps have been taken to make its inclusion in conversation simpler. If a lot of people are talking about something a lot, chances are that it is effective and something that you should be considering too. So, in order to keep with the times, know what your partners, colleagues and clients are talking about, and reap the benefits of these business practices, here are a couple of business based acronyms that you need to be familiar with: SEO and CRO.
SEO
Perhaps the most frequently used acronym in business nowadays is “SEO???. SEO stands for search engine optimisation, which is a business practice of getting as much traffic to your webpage as possible. So, how do you do this? Well, by getting links to your site featured as highly in search engine results as possible. In terms of business, this makes practical sense and should be one of your main focuses.
After all, when consumers want a certain item or are trying to find your brand, they make use of search engines and generally limit their search to results that appear on the first page. A question on many business owners’ lips in regard to SEO is “which search engine should I focus my efforts on???? as there are various search engines out there that are used on a daily basis.
However, when it comes to SEO, focusing on Google tends to be the most effective and productive option. Generally speaking featuring highly in Google results in particular will bring you the best results. This is because Google is the most commonly used search engine around the world. When you think about it, its market dominance is profound. The brand name is now even used as a verb! When someone asks a question to something nobody around them knows the answer to, what do they do? They “google it???.
Not only this, but 1.7 billion people make use of it, so you want to appear as high in the Google search results as possible in order to get the greatest exposure, make the most sales and generate the most profit. Once you’ve mastered Google SEO, you can then focus on working other search engines such as Bing or Yahoo. Whichever you choose, make sure to look into their practice and protocol. This will give you a more in-depth understanding of how they work, allowing you to optimise your web page to their requirements more easily.
Understanding SEO Keywords
In order to make SEO work for you, you need to understand SEO keywords. These are the words in your content that make it easy for web users to find your webpage more easily. So, take a look at popular search terms that relate to what you do and what you sell. Then try to incorporate them into your website as frequently as possible. Insert them into product descriptions, blog posts, and other secondary pages. Update all of your text regularly to keep in line with up-to-date search trends! For more information take a look at how Links Are King – Content Is The Handmaiden.
CRO
CRO stands for conversion rate optimisation. This is essentially the process of maximising the percentage of visitors to your website who complete the desired goal of making a purchase. As anyone invested in making money will tell you – this is the aim of your business game! You want people to put their hands in their pockets and exchange their money for what you have to offer. So, CRO really should be something that your company assigns the utmost importance to.
Now, when it comes to securing sales, there tend to be three areas that influence conversion. These are user experience, psychology, and persuasive copy. These work together to encourage customers to put their hands in their pockets! Use experience ensures that anyone accessing your site can easily navigate from one page to another and find exactly what they need. Using psychology to understand consumer behaviour can help you to predict what the market wants and what will cater to their needs and desires.
This can then be used in product development as well as advertising and marketing. Finally, persuasive copy helps to build the customer’s existing desire. It’s what convinces them to complete the sale. Remember that when you operate online, you don’t have a salesperson there to promote the products available and really push sales. Consider persuasive copy to be your online salesperson! There are various other aspects that go into making a success of CRO – these are just three aspects that we’ve decided to focus on for the moment.
Chances are that you won’t have time to master all of these alone, nevermind all of the other things that go into successful CRO. So this might be an area that you should consider outsourcing to a specialist CRO agency. This will allow you to draw on the expertise of people who have worked in CRO for years, studying conversion and getting to know how it works, what influences it, and how best to optimise your site in order to secure the most sales that you can. Make sure that the service you hire is personalised. These individuals should work alongside you, becoming familiar with your overall business objectives and your company’s priorities.
There are plenty more acronyms out there. These are just two that we consider worth focusing your time, effort and money on. However, always bear in mind that when something is assigned an acronym, it means that people are talking about it with sufficient frequency to have to simplify it for ease. You should probably find out what it is and take note in order to use it to your advantage!
