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Dozens of bars and restaurants across New York have lost their liquor licenses since the year began. In a majority of these cases, the establishments flouted recently stipulated COVID-19 guidelines for businesses in the entertainment and service industry. They are now facing possible permanent license revocations or fines of up to $10,000.  Normally, the State Liquor Authority (SLA) can take away your license for violating well-known rules by overserving, selling to underage persons, serving in…

The changing dynamics in any industry push you to employ the best marketing tactics & strategies for your business & brand to grow. You could be spending hundreds of dollars on marketing & might not be able to reap the full benefits of having a successful marketing campaign. Sometimes, you need to take a moment & realize the simplest things can draw the most modest attraction. In a world where everything is digital & online,…

Let’s skip a formal introduction and appreciate PPC’s potential for business growth and see how you can draw the best returns from the same. As we consider the most recent PPC trends, businesses are reducing their paid marketing budget to lower than ever. The reason for this inverted trend is none other than COVID-19, which has brought a significant shift in the economy and reduced the average buying potential across the globe. Therefore, it is…

Putting in place the practices that will help keep your office workers healthy can have huge benefits. Not only does it make your business a better place to work, but it helps you to get the most out of your employees while also looking after their best interests. If you can work these four practices into your company culture, then you can create a great environment to work in, and keep your employees safer. Encourage…

Whether you purely sell online or have a mix of in-store and online sales, boosting profits is always a top priority for businesses. Every company needs a marketing plan to increase sales, and there are several ways to do this. The type of marketing you do also depends on your business and what areas you would like to focus on. Whether you are the size of Amazon or running operations from your kitchen table, every…

Employee loyalty and maintaining staff satisfaction is key to business success, regardless of your organisation’s industry or sector. A business is nothing without its workforce and a happy workforce is a productive one, which is why modern organisations are placing such importance on ensuring their teams are engaged and content. For healthcare organisations, this is even more important. When handling people’s lives and wellbeing on a daily basis, every business needs to ensure that their…