There is a direct link between employee engagement and your company’s bottom line. The more engaged your employees are at work, the more motivated they are to achieve the company’s goals, thus increasing productivity and profits. There’s a global epidemic of disengaged workers in recent years. As such, the question isn’t should you promote engagement in the workplace, but rather, how. Here are several simple ways to boost productivity and staff engagement within your company.…

Like any relationship, there are various occasions and events that represent opportunities for presenting corporate gifts to your clients. Whether it’s a welcome or “onboarding” gift, homecoming, family or business milestone or holiday present, the gesture will show your clients your gratitude and generous nature whilst reminding them of your dedication to your partnership. Choosing an appropriate gift that is thoughtful, yet professional, can be challenging. Here are five easy gift ideas for your clients:…

Gone are the days of slick sales tactics and generic blasts to everyone on your email lists. To sell to your audience, it’s important to engage them. You can expect fewer than 50 percent of recipients to open your emails to begin with. When they do, you’d better connect with them before they delete the message. Persuasive emails grab readers’ attention with the headline. They continue by addressing the audience’s pain points before bringing up…

The rise of artificial intelligence in the modern world is affecting more than just the way was our communication, how we buy products and services from businesses, and how we gain access to customer support. Employment opportunities are also being reshaped – with both good and bad factors to be taken into consideration. The biggest issue among employees in regards to the implementation of artificial intelligence in the business world is the fact that AI…