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Marketing

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You can run several promotional campaigns simultaneously. The one advertisement that you have focused on for 6 months can be used on your social media account and also on the nearest billboards that are located close to the most happening shopping mall in the city. The same ad that you have created for your linear TV advertisements can be used as a voice-over across the leading radio channels throughout the country. You can create so…

To compete in your industry, you need to market your products or services aggressively. But what becomes your fate when you don’t have the millions of dollars big companies spend on marketing each year? Do you throw in the towel? Or seek a low-budget but effective way to market your product? Many small business owners cringe in discouragement when they discover how much companies splurge on their marketing campaigns. For instance, Amazon spent a whopping $22…

Are you having a hard time bringing in new patients? Is it near impossible to find your website on Google? If these issues sound familiar, your dental practice could use a web marketing overhaul. Though your dental website might not be your priority, we have some information that might change your mind. Keep reading as we break down the importance of effective dental website marketing! Most Purchasing Decisions Take Place Online When you’re looking to…

Social media encompasses a set of channels that can be used as very high-impact marketing platforms. It offers one of the most engaging ways to interact with customers. The World Bank SME Finance states that SMEs constitute more than 90% of businesses globally. They tend to be very realistic in their cost-effectiveness and customer engagement. Online marketing research organization Constant Contact surveyed 2,000 Small and Medium sized Enterprises (SMEs). It found that 81% of them…

Every business needs to market itself, as there are various establishments out there that may be offering similar services. This is true for established businesses and new ones. You need to bring in a steady stream of new customers in order to succeed and grow. Marketing and, more importantly, digital marketing can help you achieve

Marketing is one of the things that help keep a business afloat. Without a good marketing strategy, it’s likely that your business will be drowned by the outside noise or fall by the wayside. There are many components of a good marketing strategy such as carrying out in-depth research, having a strong brand message, and finding creative ways to capture the attention of your target audience. In terms of the latter, one of the ways…