Brand management has become a more complicated issue these days. You might think that your company is doing pretty well and then have a nasty surprise if you do an online search.
People go online to voice complaints about your business, complaints that may or may not come through to you. And, unfortunately for you, most people do look for reviews of businesses when choosing a business to deal with locally.
That means that it is no longer possible to sit idly by and hope that your company has a good online reputation, you need to take steps to ensure that it does. In this article, we will go through those steps.
Have a Website and Company Blog
If your company is not online these days, it may as well be invisible. Your first step towards brand management is to have a professionally designed website. This is one of the best investments a company can make.
Running a company blog is an extremely effective way of marketing. You can provide useful information to your clients and reinforce your company’s expertise at the same time. Blogs are important because they can be quickly and easily updated.
Use Social Commerce
You probably already know something about the importance of social media. Large corporates like eBay have been taking social media marketing to the next level by incorporating social commerce.
Social commerce is about providing useful content, but it is about more than that. It is also about fully engaging with your clients – listening to their feedback and acknowledging it.
A newer trend has been to start allowing clients to buy directly from your social media pages.
People are much more willing to trust you if they find you credible or believe that you are an expert in your field. You can build credibility by publishing high-quality content on your own blog, through social media and with other credible industry sites.
Claim Your Google Business Page
This seems like a bit of odd advice if you have already got a website but the business pages are what Google compiles through online searches. If you claim yours, you can make sure that Google is displaying the most up to date information.
It also helps clients link up to your business and give it reviews. Claiming your business page is also a good way to naturally increase your SEO rankings.
Sign Up for Google Alerts
Setting up a Google alert takes a few minutes but it can pay huge dividends. Set it up for your business name, and permutations of your business name and set it to alert you daily if your name is mentioned online.
You can also get it to monitor a particular topic that might be of interest to you in your business. Say, for example, you wanted to keep track of what was happening with regulating Bitcoin. You could set up an alert about “Bitcoin regulations.???
That would help you to keep ahead of breaking news and help build your expertise more because you are aware of breaking developments.
Managing your brand online is a delicate balancing act. If you are willing to put in the time and effort, though, you will get the results that you want.