Criteria for SMO
So Why Are The Big Brands Not So Keen On SMO??
The fact is that SMO and viral cannot do without each other. For SMO to work, information has to snowball. For content to be viral, it has to be fresh, it has to keep users engaged while collecting their feedback and it has to give them what they want. This means that it has to be interesting. But what is interesting? Who determines? It is the user. Your role is to keep up with the trends so that you can stay with the tempo. A good example is the ’90 Day Jane’ blog. It was set up by a girl who said she was going to kill herself in 90 days. Within a week, it had more than 150,000 hits. What made it such a hit? Because it spoke to people. It aroused intrigue, contempt, sympathy and even shame.
Lucas Raby is an Internet Marketer from Melbourne, Australia with extensive experience in Web Design, Search Engine Optimisation, Social Media and of course, Social Media Optimisation. For more information about Lucas, visit his Google+ profile.