If you’re a small business owner who’s doing pretty well locally, you may be wondering if you should expand your business efforts to other parts of the country or the world.
There are only so many potential clients in your area, and the pool of potential clients outside of your area is practically infinite.You probably know that taking risks is one of the essential things you need to do to succeed in business.
However, expanding outside of your local area could pay off exponentially or cost you money in the end. Here’s what you can do to land some business deals and make some money in other cities and countries:
1. Build your online reputation
Many of your local clients probably discovered your company because someone referred them to you. Word of mouth can do a lot for your business on the local level. On a national or international level, however, word of mouth will only get you so far. The primary way clients who aren’t in your area will find out about you is online. So, search engine optimize your website content and make it easier for people to find you through web searches. Additionally, stay active on Twitter, Facebook, and other social media channels. The more time you spend building your reputation online, the more likely potential clients all over the world will be able to find you.
2. Travel to business events
You never know whom you’re going to meet at a business event or conference. It could be someone who could introduce you to your biggest and best client yet. Traveling around the country to attend events that are related to your field is an excellent way to network and learn more about what’s going on in your field. If you want to stay competitive in the global market, you’re going to have to keep up with the competition and network.
3. Get your sales department involved
You may want to get your sales department on board and ready to pitch your goods and/or services to an international audience. You don’t necessarily want to be flying around the country and the world trying to make all the sales all by yourself. As a business owner, you can only do so much, and you shouldn’t dedicate all your time to sales. So, train your sales department to sell to a wide audience and send them off into the world to get some new clients on board.
Author’s Bio: Logan is a guest post writer on the subjects of making money online, traveling for business, and the perks of flying on a jet charter.