Last Updated on Apr 7, 2020 by James W
Firms that make corporate social responsibility a priority reap big. Consumers feel companies should give back to society by supporting economic, social and environmental causes. The causes vary depending on the needs of the target population and the ability of the business to give. Giving back to society benefits humanity and small businesses in various ways in addition to getting them tax breaks.
It generates appreciation for your brand
Consumers feel emotionally attached to businesses that they know support charitable causes. When society feels that you care about its members, it becomes more receptive to your products, which increases your sales. Furthermore, the charity initiatives can open links for your business to collaborate with the major stakeholders in the local community.
Additionally, your company gains mileage on public relations, and when it comes to bagging prestigious business awards, judges give more points to companies that empower employees to bring positive impact in society through charity.
Corporate Social Responsibility boosts employee morale
As your company employees participate in these activities, the teamwork helps in bonding. Such events bring together the members of different departments and the employer or directors link and share their experiences with the team.
It also contributes to emotional well-being, and you will attract better employees who seek the work-life balance your business offers. Sometimes workers grow demoralized and disengage with the company which, impacts negatively on productivity and increases turnover.
These charity activities reduce disengagement and turnover. They form an interesting break from mundane stuff like discussing top lower apr credit card options for your staff. Your employees also will work diligently to generate more profits to maintain your business’s ability to give to charity.
It is a form of marketing
Sponsorship, one form of charity activities is a savvy way of marketing your products while helping others. To gain from this, choose a charity or activity that aligns with your business. For instance, if yours is a publishing business, you may sponsor an institution for research on reading disabilities.
Take photos and videos of your charity activities and post them on your online platform and social media, or get them featured in the local dailies. Update your blog or website with highlights on how the charity benefited from your donation and any other progress related to the project. Post pictures of your employees taking part in the volunteer activities or making donations.
Development of additional skills
Charitable activities being outside the scope of regular daily duties afford employees with the chance to develop soft skills as they engage in or organize and manage charity events. Such skills like communication, project planning, communication and networking further improve development and training plans for your organization.
The skills improve confidence, and your employees feel empowered to deal with matters in both professional and personal spheres. Since these are volunteer opportunities, even those in the lower cadres feel appreciated, and their skills noticed in those activities.
Not all charitable activities require a monetary donation. Therefore, your company lacking adequate financial resources is no reason for you not to engage in any of these. It depends on the nature of help you can offer, such as space on your premises, pro bono services, training others to provide the skills, or changing organization policy to accommodate eco-friendly practices.
Choose local charities and get the opinion from your employees. Before engaging with any nonprofit or charity, perform due diligence to confirm it is trustworthy. Review information on its finances and activities and its standing with reputable bodies that register or profile charities.