Last Updated on Apr 5, 2020 by James W

With so many hospitals to choose from, patients no longer have to visit the nearest one to receive medical attention. For that reason, hospitals have to market themselves appropriately if they are to keep their doors open. Due to the rising costs of providing health services and decreasing hospital incomes, the competition for patients is high; therefore, each health care facility must come up with attractive ways to market themselves. Part of the marketing strategy is to offer television services to patients. Doing so is not only beneficial to patients but also hospitals.

Reduces Overhead Costs

The availability of smart TVs is excellent for eliminating costs around the hospital. The new systems consume fewer resources and require less maintenance. For instance, being able to connect a compact cable box to the TV gets rid of several overhead costs, such as the energy needed to run a separate air conditioning that serves to keep the device from overheating. Using an advanced television system not only offers quality assurance but allows you to use the money saved to take care of other costs around the hospital. Furthermore, unlike other hospital systems, television costs are manageable because they are not unpredictable. You can, therefore, pay attention to other essential parts of a hospital.

Increase Patient Satisfaction

Getting the same comfort you get at home improves your overall experience in a hospital. Offering PDi tv arms in hospitals contributes significantly to achieving that goal as patients can watch their favorite shows without straining. The distraction from the TV also helps to relieve the pain, anxiety, and discomfort of being in a hospital.

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Some TVs are internet-enabled; hence users can access games, social media, and programs that offer relaxation techniques. Satisfied patients are excellent for hospitals as they will likely leave good reviews and refer other people to your hospital. Online reviews are fundamental today, so getting a great review goes a long way in realizing your return on investment.

Offer Marketing Opportunities

Besides entertaining, you can use hospital televisions for marketing in the hospitals and increasing sales of particular products and services. While recovering in hospital, activities to engage in are limited; hence patients are highly likely going to watch TV at some point. Running ads for hospital products guarantees high visibility and translates to more sales. Facilitating movie-on-demand services is also an excellent way to get better returns. As time passes, hospitals become more like hotel rooms; hence TVS are great for getting additional revenue in health facilities.

Serve as Learning Tools

A lot of people prefer visual aid rather than reading long texts to gain knowledge; this is especially true for people under the age of 50 and individuals with limited education. It is, therefore, less likely that people who visit hospitals take time to read the given education pamphlets. To increase learning, caregivers can load video tutorials of various disease management ways on televisions. The ability to watch what you want and at any time allows caregivers to provide education at optimal times.

Nurses Can Focus On Medical Needs

Televisions keep patients engaged and alleviate the boredom that comes with being stuck in hospitals with nothing better to do. When patients get great TV, they will seldom request the help of nurses for non-medical issues, and that means caregivers can focus on giving the ultimate medical attention. Poor television programming also leads to more “nurse calls,” so it is better to invest in a system that will allow patients to view their favorite channels with ease. Less overwhelmed nurses offer better services, and that translates to better outcomes.

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Investing in quality television translates to happier patients, caregivers, and better medical assistance.


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