Everyone and their mother has a smart phone these days, and these same people know the money in cell phones is the apps! Who doesn’t download apps all the time? I know when I have a friend who has discovered a new app, I insist on playing with it and seeing what it’s all about, and then if I like it, which I usually do, I get it. At $0.99 a pop, or even just a couple of bucks, it’s a no-brainer. I end up usually using the app for a little while, only a very few stick around long term, but that doesn’t stop me from getting a few apps now and then! So of course, if you can get an app that goes viral, like Angry Birds or Instagram, then you have yourself your retirement funds. So how to break into the mobile app business?
You Need an Idea
First and foremost, you need an idea. That can be the most daunting part, but it doesn’t have to be. You don’t want to wait to think of the next Vine before you go for it, do something more simple, something that some people will want to use but not everyone. That’s like writing your first screenplay and having it be a major alien invasion piece, with a budget that would be north of $100 million. Maybe you can write that as your first piece, but no one will pump that kind of money into an unknown writer’s script. Similarly, if you put all your thought process into trying to make that one app that will net you your billion bucks, you’ll pass on some ideas that might get you a few thousand. Who wouldn’t want a few thousand right now?
Another integral part is to get someone on board with business know how. Again, you’re not going to just get the app up and out there and have it market itself. If you want to keep the whole process as an inside job, aka just you, then you’ll benefit from going to get an MBA. It’s something that would benefit you anyway, so you can go ahead and know it’ll be a great investment for your future. If the process of applying seems daunting, you can visit www.amerasiaconsulting.com and get some advice on how to navigate the process. The resources on http://www.amerasiaconsulting.com are fantastic for someone like us.
Find a Business Partner
Now, it should go without saying, but the critical step is to actually have someone who knows how to program the apps. If you have a friend who can program, I suggest getting a partnership going. It could be 50/50 split, since it’s your concept and you’ll do the marketing and promotion. But you could also wiggle a bit for more percentage points because your work will be ongoing, and his or her work will be a little more upfront. Do what seems fair to both of you, because you will need to be able to update the app and fix bugs. But, if you insist on doing the whole endeavor by yourself, you’ll have to learn to program! There are courses you can find online that will teach you. They may cost more than you want to spend, but remember, if you have a great idea, that money will all come back to you. Think of it as an investment in your early retirement.
Get a great idea, get the business savvy you need, and get the ability to program. Focus on making it cool, and you will have yourself the beginning of an app development career!