You may see so many online adverts when you are surfing the Internet and wonder how people actually make money from them. There are actually different ways that people make money from these advertisements.
The companies that sell advertising space make money by charging the advertisers. In order to do this, they need a decent site that people want to be able to advertise on. This usually means a well-established site with a good reputation, it has lots of links to it, comes up high in search engines and is full of regularly updated content. It is quite difficult but not impossible to build a site like this. It is easier to make it if you are interested in the subject matter and have lots of information that you would like to share about it. It can be good to make it about a niche subject as you are less likely to have so much competition and you should therefore find it easier to get higher in search engines and attract readers who are interested in that topic. However, there will be less advertisers in a niche market, but there will have less places to advertise that are relevant to them, so it could still balance out.
Another ways to make money from online ads is if you are actually selling something and you want the ad to lead someone to your website so that they buy something from you. This obviously costs you money as you have to pay for the advertising space on a website or search engine. It is a tricky thing to master as you have to balance the money that you are spending on the advertising with the amount of money made from the increase in sales. Obviously you want to make sure that you make a good profit and so you need to make sure that you sell more than enough extra items as a result of the advertising to make more profit than you were before. It is a waste of time increasing your turnover but reducing profits or keeping them the same. It can be worth experimenting with different types of adverts in different places to see which ones seem to help you to increase your profits the most. It can take time and you will have to be patient with trying out different methods. If one looks good, you may be tempted to just carry on with it, but unless you test other possibilities, you will never know whether that particular method is the best possible one. You could always combine it with another good one, once you have tested lots. You need to remember that if you do not test them one at a time, you will never know which specific one is making the difference and you could end up thinking that all work and wasting money on methods that actually have no significant impact on sales or profits.
So although there are various ways to earn money from online ads, they can be a quite tricky way to earn money. It will depend on exactly what you are doing, whether you have a business or whether you have a website or whatever. If you do not have a business then it could be a way to earn a bit of extra money alongside doing other things and if you have a business then it could be a good way to boost your sales.