Making money online is something that many people would like to achieve. It is something that can be done in many ways but many people choose to make a website to do it. This is a good choice as you are in control of what you are doing and you can put as much time and effort into it as you wish. You do not even need to have artistic skills to design a website any more as you can use templates and photographs to make something which can still look great.
It is important though, to plan really carefully. You need to make sure that you carefully think about how you intend to make money from the website and what sort of theme it will be on so that you can incorporate that into the design effectively. There are lots of ways to earn money, such as attracting advertisers using Google ads or similar, having an online shop or affiliate links. You could use a combination but if you have a shop it does not normally look that professional to have other forms of advertising as well and could distract people from actually buying things from you.
It is important to make sure that people can find your website and that it has plenty of content for them to enjoy. Make sure that you have lots of information, perhaps in the form of lots of blog articles to supply content for search engines and lots of information about yourself and the business if you want to build up trust so that people buy things from you. It is also really important to have a social media presence and most people are using social media these days and look to it to find out about things. So post regularly, discussing, photographing and sharing anything that you think might be of interest to your potential visitors/customers.
Whilst content is king it is also important that your well written and engaging content gets picked up by Google and other search engines. A key thing to remember with content is to write for users. One of the key metrics (we think!) of SEO is user experience and content plays a key role in this.
The longer someone stays on your website (reading your content) then the less likely they are to pogo/bounce off your website and approach a competitor’s website, this will in turn tell Google your user is having a great experience and lift you up the Google search engine rankings.
You need to consult with your local SEO expert to work out the best SEO strategy for your website. Do a quick Google search for an SEO agency in your area, this will help you find, if you are from Birmingham for example, the nearest seo company in Birmingham.
If you are considering having a shop within your webpage then you also need to think about some other things. Firstly consider where you will get the stock from and where will you store it once you have purchased it. Then consider how you will get it to customers, you will need to think of the delivery method and what packaging you will need. Think about the price of this and how you will incorporate the charge. You will also need to think about what payment methods you will accept and how you will incorporate that into the shop page.
There is a lot of planning to do before you actually start designing and putting together content for the website. It is a good idea to plan first or else you could end up wasting your time doing things which you decide not to use after all. It can be hard to do this as you are probably brimming with ideas and desperate just to get started with the design so that you have something to publish. If this is the case then start by setting up the social media account and start posting things there and you can build up a following then even before the website is ready and this could mean that you will get visitors as soon as it launches.