There are lots of ways that you can make money online and online marketing is one example of this. The whole world of marketing is changing and many companies are now focussing much more on online marketing than offline marketing and some only use online marketing as a means of promoting their business. There are now many different ways to market online and therefore companies will often look to getting experts to help them to make the most of the opportunities that are out there.
This means that one way to make money in the field of online marketing is to help those that do not know that much about it so that they can make good use of it. This is something that large companies will have permanent employees to do for them but smaller companies will pay someone to help them with on a temporary basis. This means that it could be a source of income.
The important thing to be aware of with this sort of job is that the techniques change frequently. Already online marketing has changed significantly. It used to be the case that you just needed a simple website and to be listed on a few directories and search engines, then people started using banner ads and progressed to more subtle text links and other types of advertising. Content become important so websites grew and swapped links to get higher in search engines. Then big companies started paying to be higher in search results and paying for more sophisticated pop up adverts. Then social media took off and companies used that as a way of advertising. So as things change, companies need to be aware that they need to change as well. They need to do things differently every so often to make sure that they are still reaching their potential customers in the best possible way.
So if you are advising companies, you will; need to keep constantly aware of changes that are happening. Keep a close watch on what everyone is doing with regards to advertising. You will need to bear in mind that different companies have different budgets and this will effect what sorts of marketing they will be able to afford to do. It is always good to look at low cost options though as no company will want to spend more than they have to, but there will be better options for those that have a bigger budget.
Whether you decide to do freelance type work and work with small companies or work with one large company is up to you. It could be that you will need to build up some experience working for smaller companies so that you can get some references before you will be able to get a job with a bigger company. You will also be able to find out whether it is something that you enjoy or that you can learn easily while you are freelancing before you commit to taking on a large role.