Last Updated on Mar 11, 2020 by James W

Create a catchy name for a new business is an essential step. No matter whether you’re a loan freelancer or startup business with all of the added extras: you need to take the time to think of a name that’ll stick. Let’s take a look at how you can make a name for yourself:


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Your Own Name

If you’re starting a business and you’re already quite well known in your area, then it can make sense to use your own name as a company name. However, sometimes people choose a name like this because it’s the easiest thing to do (pure laziness). This is just one of the many options you have when you start a business. Part of the fun is thinking of a creative name! If you do decide to go for your own name in the end, you should make sure that you don’t violate any existing name or trademark rights. You may need to make an appointment with somebody like patent attorney David Warrilow.

Fantasy Names

The majority of people who start a business will usually look for an expressive, unique, and catchy name. The name needs to stand out; to convey a message! For example, a watch company might think of a creative name like ‘The Chronoseum’. This kind of name can stick out in people’s minds and create a certain image. The only limit is your imagination when it comes to thinking of a fantasy name. An original name will help you to draw a lot of attention, and could even help to serve as an advert for your business by itself.

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How to Do It

Begin looking for keywords that sound good, then combine and change them up a little. You could use some practical naming tools on the web, too. You can even use more sophisticated name generators where you have to pay a fee.


Regardless of the kind of name you’re looking to use, you need to do an in depth search online, as well as a domain check and trademark check. This will help you in terms of law, especially when it comes to fantasy names. Simply do a quick search on Google to get an idea of what is already out there. If you find something that’s the same, you’ll need to change the name or scrap it.

Renaming an Existing Business

Finding a new name for an existing business is pretty much the same as finding name for a startup. If you’ve broadened your range as a business or changed up what you do, then you may feel the need to change your name.

Things to Bear in Mind When Renaming an Existing Business

  • Existing employees and customers will need to get used to the new name.
  • You’ll need to communicate the reasons why you felt the need to change the name of the company.
  • In the case of 2 separate companies merging, it could be a good idea to incorporate elements of both company names in the new name.

There are many different ways to come up with a name, but nobody can give you the answers: get your head down and see what you can come up with!

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Founder and chief editor of Blogger, Affiliate Marketer, Tech and SEO geek. Started this blog in 2011 to help others learn how to work from home, make money online or anything related to business and finances. You can contact me at