Not long ago, MAPP has been launched – the program which enables any marketer to learn more about its customers’ preference and raises awareness about what they are able to provide their clients with. At a first glance, MAPP comes with no difference from the usual programs aimed at increasing the number of customers. Still, as time of usage goes by, you shortly start to realize that it is all about understanding your clients and meeting their needs. These being said, in case you are looking forward to knowing more concerning the subject, make sure to stick with us and keep an eye onto the following lines in order to see how Teradata transformed itself into MAPP.

What is MAPP all about?

With over 3.000 customers worldwide, MAPP is the biggest and the most important independent digital marketing technology company on Earth. But it was not always this way. Since BlueHornet and Teradata came together, things changed drastically. MAPP’s CEO, Michael Biwer, underlined in many of his speeches how the brand new technology has the ability to provide customers with the best road to reach success. Of course, the customers are the marketers which, through MAPP’s innovations, know how to increase their sales in a mutual knowledge. You can find more information here.

How does MAPP work?

Basically, everything is done online – MAPP creates the best stories for its customers, in order to improve both B2B and B2C communications. Thus, the customer’s implication increases by a higher rate of engagement, done through email marketing, data management platform, a fast and friendly mobile marketing together with social media and web marketing. All of these aspects and many more are results of a perfect set of creators aimed to offer professionalism and up-to-date ideas. There are famous brands to have already worked with MAPP, out of which the most famous are: THOMAS COOK, KFC and INFINITY.