Image courtesy of Rilee Yandt

It’s the aspiration of any small business to grow into a larger one. After years of hard work and groundwork, you may be starting to feel that your business is ready for the next step. So what does expansion mean, how do you know you’re ready, and how do you expand successfully?

Are you Ready to Expand?

If you find that you’ve reached the limit of where you can go in the confines of a small business, you’re ready to expand. What that means is that if you find yourself needing more staff, a bigger office, a larger sales team, you’re probably ready. Go back to the original business plan you made when you were starting out. Have you reached your goals? Then it’s time to make a new one and get ready to expand!

What Exactly Does Expanding Mean?

Expanding a small business can take many forms. It can be as simple as moving to a bigger office or hiring more staff. It can mean getting set up with a tax attorney or a lawyer. If you need more information on the work tax attorney’s do, check out this website: Expanding can also mean introducing more products or services to your current business. Opening another location, and even diversifying, are all examples of expansion.

How to Expand:

Opening another office or location is often the first thing that comes to mind when we talk about business expansion. This isn’t always the savviest, though. You need to make sure that your current business had had steady growth over the years rather than a sudden spike. Also, brief your admin and management teams about a potential new office. They are the ones who’ll need to get it up and running. Ask for their feedback about whether or not it’s realistic to open another office. Also, make sure that you have financing options for this new office. An incomplete office is no good. Make sure you have the funds before proceeding.


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Diversify and Target Other Markets

A good way to expand your existing business is to diversify. Start offering complementary products or services. This will appeal to the client/customer base you already have and is a market you’re familiar with. Increasing sales will increase your profits Similarly, you could begin to target other markets similar to your own. This will allow you to compete head-on with larger businesses as you take on other sectors.

Just be sure to do your research before diversifying. Read up on industry trends and find out consumer feedback. This will help you when it comes time to roll out any new initiatives. Also, ask your existing clients if they would be interested in the new services you’re offering. This will give you an idea of how big the market is for your new products or services.


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