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social media selling

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Have you noticed that, at the end of many TV ads, the company trying to sell us something no longer plugs its website? Instead, they want us to connect with them on social media channels. “Find us on Twitter”, they shout. “Like Us On Facebook”. “Oh, and by the way, we have a website…” The speed of change in customer buying habits has surprised even the largest companies – initiated by the availability of affordable,…