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If you own a business, then you should be aware of how important a website is for you. Bearing that in mind, you probably want to know how you can improve your company website. So, here are the keys to the perfect business site:
There’s nothing worse that a website that isn’t user-friendly. I hate clicking on a site and finding it difficult to navigate and use. The menus don’t drop down properly, or there isn’t a search bar. It makes the experience terrible; you want to click off the site ASAP. To stop people feeling like this when they’re on your website, make sure it’s user-friendly. It’s one thing getting people to come to your site, but you want to keep them there too. You’ll find some tips on making a website user-friendly over on http://www.websitemagazine.com/.
The next point is simple; your website needs to have videos on it. I suggest you put a video on the homepage. This will welcome visitors to your site, and can be used to promote your business. When people see a video, they tend to watch it. It hooks them in. Therefore, they’re on your site for longer. This video could be a promo vid, or it could be a commercial. Create a commercial and broadcast it on your website, as well as on TV stations. As with all technical things, it makes sense to let the experts take the reigns. You’ll notice on http://suitespot.tv, that commercial video production is available as a service. Get some pros to film your video, and it will look far more classy.
The design of your website is extremely important. For one, you want it to look good so that people will stay on it. Ugly websites tend to see people click off them straight away. There’s something untrustworthy about a business that doesn’t have a professional, modern, website. But, you also have to be aware that people will view your site on multiple devices. This includes mobile phones and tablets. With responsive web design, you ensure that viewer experience is excellent, no matter what device they’re on. The pages are easy to see and read, even from a mobile device.
All business websites have to be fast. It’s torturous trying to navigate around a slow loading website. Of course, sometimes slowness is down to the internet speed of the viewer. But, sometimes it’s because you’ve designed your site poorly. Having too much on one page can cause loading speeds to slow down, so think about that. Check out the article here http://www.hostway.com/, to help you make your website faster. A lot of the tips are very easy, and you’ll wonder why you didn’t do them before.
And that’s all there is to it! If your website can tick off all of these things, then it will be perfect. You’ll see viewers flocking to it, and they’ll stay on it too. When your site is working well, it increases your chance of gaining customers. So, don’t neglect it!