If SEO is your thing then you must have seen yourself debating in favor of it during a business get together. Most marketers do not understand how this works because they see no instant results to it. However, it is not the marketers you need to be worried about, in fact, it is the decision-making committee in the office that you should worry about the most. If they do not find any good in SEO then their vision is in delusion.
If you are working as a marketer or working at an agency, ensure to convince your executives why investing in SEO is actually good for the business. If you do not know how to do this, help yourself with these simple tips in order to convince the board that SEO is all that you need:
Make Them Understand Why SEO?
Every industry has its own gist and how that gist can be reached should be the only goal of the team. Make the board know what SEO help the business achieve – literally and figuratively. Explain all the basic terms related to SEO and help them see the bigger picture.
Make Them See What SEO can Do?
The executives only understand the language of numbers. Well, it that is the case, giving them numbers can help you a lot. Ensure to show them the profit margins after SEO is added to any business. Research and find the top companies that incorporated SEO into their business and earned a lot of revenue and popularity. If they know how the Google works then they will not find it hard to understand what good SEO can do to the business.
Plan The Strategy Around The Audience!
Well, the best part of a business house is that people interact with each other. Meetings are held to understand the inner work process and how it can be made better. Therefore, the IT department and the marketing department will be more interested in SEO rather than executives. Pitch your idea to the right person for link building service as nothing will do any good if you cannot walk them through what you envision for the company.
Never speak to the decision maker without showing them the tangible results. Your mental image of SEO has nothing to do with what they understand during the meeting. Make sure, you document all that you want to say and share it in black and white form. Also, once they are convinced, have a marketing strategy ready which has SEO in it and then show the outcomes of it.
Credibility is What You Need:
Executive will only listen to you if you have something in you. Be bold enough to treat the company like yours and do actions in favor of the company. Leave your mark inside the company so that people know who you are and what skills you got.
Remember, Mr. nobody cannot convince the executives to put their money in the SEO bucket.