Public relations may seem less relevant now that the digital age is upon us. The advance of digital marketing has seen entrepreneurs focussing on SEO, social media and PPC. But, public relations or PR for short, have been a business mainstay for many years. Despite the rise of digital marketing, businesses still need to utilise PR to ensure that they are ahead of the game. After all, if you don’t brag about your company’s services, how will your consumers know about them?


It’s time to get PR savvy. It can change the fortunes of your business for the better. But, there are many untold benefits of PR.  Let’s find out more.


Business Development Strategies


Business development is an important part of any business. You need to ensure that you are developing your business in a key way. After all, the market is cutthroat. You need to make sure that your business is not only surviving, but thriving, in the current economy. A well thought out PR campaign can get the ball rolling when it comes to business development strategies. You may be a startup with limited funds. You could run a well-established SME. But, there are a wealth of contacts out there that have never heard of your company. Pick up the phone, send an email, and write a letter. Your business depends on it.


This image has been sourced via Niuton May


It’s Time to Consider Fundraising


Fundraising is vital for your business. There isn’t a never-ending source of money. PR can ensure that you are reaching out to the right people at the right time. A well thought out PR campaign can strike a chord with many other businesses. An emotive and fantastic PR campaign can make people dig deep and help support your efforts. Time after time, hitting people with the hard sell fails. But, an emotive and powerful piece of PR can resonate with business types. This can help fund your business in a positive way.

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Boosting Prospecting and Sales


Increasing sales and acquiring customers can be tough. The digital market is full to the brim with businesses all proclaiming to be the best. But, a powerful piece of PR is an excellent way to make sure that you are attracting sales. A well thought out, and well-written press release is the perfect way to make sure that you are increasing sales. Prospecting for work need not be a painful endeavour. On the contrary, press releases make customer acquisition easier.


Increase Your Exposure: Building Hype


If you have a small business or a startup, with limited reach you need to build hype around your brand. Building and creating buzz can be difficult. But, a well executed PR campaign can ensure that you are getting the right amount of exposure for your company. Everyone uses Facebook, Twitter and Google Plus. But, there is life beyond social media. Public relations are one of the best ways to increase exposure on your brand. Customers and clients can learn more about what you do. But, more importantly, they can learn more about why you are so great. Showcasing your amazing services is vital. PR is the route to doing this correctly.


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