Long gone are the days when businesses thought social media was a passing fad. Now they realise that it’s as important as the telephone and email to their marketing campaigns. In fact, it could be argued that it’s more important that either of those legacy technologies. Marketing via email and the telephone was always slow and not very engaging. Half the time customers weren’t actually interested in what you had to offer. And most of them didn’t want to give you the time of day.
But social media is different. Customers can dip in and out of your marketing efforts at their leisure. And as a result, they’re less likely to feel as if they’re a victim of your attempts to extract money from them. Rather, customers for whom you provide value will actively engage with you on social media. It’s a dream come true for marketers. Here are some top reasons why you must not ignore social media.
You Reveal Your Humanity
These days, a lot of people don’t connect with business. They see them as greedy profiteers, trying to sell useless products. It’s unfortunate that businesses have this image. The truth is that very few are just in it for the money. Many want to make a difference in the world and improve it. Before the advent of social media, getting a message like that across was tough. But thanks to Facebook groups and Twitter feeds, it’s become a lot easier. Companies can now share what they’ve been up to with their customer base, almost for free. And customers can see that companies aren’t just extracting money, but providing real value.
You Bring Your Marketing To Life
Traditional marketing was what you might call, static. It wasn’t reactive or interactive. But thanks to social media marketing, it can be. Companies can bring their other marketing materials to life on their social media accounts. Rather than showing a picture of a product in a brochure, they can link to videos of it on YouTube. What’s more, they can announce updates to products, or ways they’re improving on them.
Your Company Persona Can Be More Nuanced
Customers relate to the idea of a company rather like they relate to the concept of a person. Before social media, it was hard to convey the personality of a company. A lot of businesses had to go with very simple messages about who they were to get their message across. But thanks to social media, company personas can be developed more fully. Of course, this message will hit hardest among your core fans. But it’s a way of getting the message out that will hopefully trickle down to more and more people.
You Stay Relevant
The nice thing about social media marketing is that it’s a two-way conversation. You get to talk to your customers. And your customers get to talk to you. At first, this might not sound all that important. But it is, in fact, game-changing. Why? Because customer tastes change all the time. And so keeping on top of these tastes is paramount to business success.