Last Updated on Feb 18, 2020 by James W

What are mortgage leads?

A mortgage lead gives you information on the potential clients who are looking for the option of mortgage. In entrepreneurial industries like real estate and lending leads plays an important part as far as sales are considered. This is because buy to let mortgages companies and realtors will run out of money without having good clients.

As leads have become so important for a business related to sales more and more businessmen  are offering leads to the sales person almost for free. In case of lending business, mortgage brokers have to pay feed monthly or annually or even per lead for getting the mortgage leads. They purchase these leads in the hope that if they contact a potential customer they would be able to turn them to paying customers eventually. There are high chances of leads turning into permanent clients and that is the reason sales people usually spent a lot of extra bugs on leads.

How can you gain mortgage leads?

One of the best ways to gain mortgage leads is through internet. This must be quite well known to everybody as many reputed companies offer their customers online the opportunity of submitting personal information to various realtors or lenders.  Internet seems to act as a middle-man between the consumers and lending industry as they bring both parties together.

You will come across a number of companies who provides mortgage leads to the lenders as well as mortgage brokers. These leads come in form of either exclusive or non-exclusive leads.  Non-exclusive leads refer to the ones where the information about potential customers is given out to many mortgage brokers. This is common in cases where the client looks for best lending deals or competitive brokers. On the other hand, exclusive brokers are the ones in which information is given out to only one broker. This is considered more beneficial as only one professional can access the personal information of any potential customers. The chance of getting paying customers is more in case of exclusive leads.

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Mortgage leads are utilized to earn extra money. It is the duty of a reputed mortgage lead company to provide brokers or lenders with good leads. The rest depends on them as to how good they can be in their dealings to get good customers.

While trying to convince your potential customers, one may have to face challenges like objection from them. They will often tell the brokers that they are not interested in your terms. This might give initial frustration but the brokers have to be still convincing in their tone making the clients understand how their offer will benefit the clients compared to other companies in the market.

If none of your approach is convincing enough to gain trust of the potential customers, then you should lose your confidence.  You should keep sending mails to your customers notifying them of the special offers that may benefit them at regular intervals. You should never give up if you have been rejected once. Working for your leads should be like working hard to earn money. The more number of potential customers getting converted to paying customers, the better it is for the growth of business.

Customers even have the option of going for buy to let mortgage plan other than being your profitable lead. Thus your service should be good enough to earn profits from mortgage leads.  While getting your mortgage lead, always be sure of having it from reputable sources online so that the profit margin is higher in your case.

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Author Bio:

Jonny Pean is the editor of a financial world magazine. He even maintains his own financial website where he covers a lot of financial topic including insurance, loans, debts and he always recommends his readers to use mortgage calculator from


Founder and chief editor of Blogger, Affiliate Marketer, Tech and SEO geek. Started this blog in 2011 to help others learn how to work from home, make money online or anything related to business and finances. You can contact me at