It is easy to make money on the web, but you will need to have a good amount of visitors or audience to be able to do so.
The easiest way to attract visitors is by ranking well on the website. However, it is easier said than done.
Gone are the days when ranking your website and bringing it to the top was a walk in the park. Today, there are a number of things that need to be done to improve the rankings of your website. There are above 1 billion active websites out there and the competition is tough.
One of the most important factors that helps in improving the ranking of your website is SEO (Search Engine Optimization).
SEO is a technique that boosts your rankings on search engines by increasing the visibility of your website.
So, it won’t be wrong to say that if you want to improve your position on the web, you need to improve your SEO. This becomes even more important given that 50% of traffic is anyway organic, i.e: comes through search engines.
Here are 5 things you can do to improve your SEO:
Use Keywords Properly
Keywords are very important as they serve as a bridge for visitors to come to your website. However, not a lot of people are aware of how to use them.
A few things that need to be taken care of when picking keywords include:
- Pick long-tail keywords as they provide better results
- Place keywords strategically throughout the body
- The keyword density should be around 1%
- Make sure keywords are relevant to the content and not forced.
One of the most neglected SEO factors is backlinking.
It helps make your website credible while helping you rank better on search engines.
Backlinking is basically getting links from other sites. The more backlinks you have, the more credible your site appears to other users and search engines as well.
The key here is to include high quality backlinks, i.e: to get links from sites that are credible and have a good search engine ranking. Other factors that are used to judge a site’s quality are its DA score and age.
Internal linking has several benefits but sadly not everyone is aware of their usage.
Internal links appear as a web and help crawlers find new pages on your site. They also help visitors stick to your site as they can be used to forward users from one page to another.
Meta Tags and Description
They help a user know a page actually has to offer. Meta description is basically a summary of what the page contains and must meet the word count limit. Moreover, it can be made SEO friendly by including keywords
It’s All About The Content
Content is the king. SEO is one thing, but if your content is not good enough, no amount of SEO tactics will help.
Google is now smart and it judges the quality of a page based on factors such as bounce rate and word count. According to new reports, 2,000 words is the ideal word count for this, but no page soul have words fewer than 500.
Your content needs to be well organized so that it is readable because content presentation plays a vital role in improving the SEO of your website. Only 18% user go through entire articles while the rest bounce back. This is due to poor content presentation.
To avoid that from happening use proper titles, avoid broken links, use a lot of stats and facts in your article, include heading and bullet points to improve readability as they help bind the readers. Moreover, add images and videos as they can add life to any page.
Using these tips can surely help you improve your SEO and enjoy its perks. However, if nothing works, then get in touch with an SEO agency. You can visit WEBRIS new office location in NYC to have a discussion on how SEO can help you make more money.
While it is a big investment, it is one that offers big returns as well, so do give it a thought.