Last Updated on Mar 12, 2020 by James W
Creating kick ass sales pitch can be demanding. You need to make sure that you are hooking people in and making sure that they use your services. But, how do you do this? Well, the first step is to be confident. Yes, unleash your inner confidence and the rest will follow. Sort of. You need to ensure that you have a watertight pitch. You need to make sure that you have them hooked in. While you know the theoretical aspects of creating a pitch, the delivery of said pitch is everything. So, with a little help from this guide, you can ensure that you are perfecting your sales pitch. After all, you need to make sure that your business is not only surviving, but thriving in a cut-throat world. You’ve dazzled them with emails and your website. Now, it’s crunch time.
Here are some fantastic ways that you can perfect your sales pitch. Warning: may cause business growth.
Less is More
Now is the time to time make sure that you are not rambling on at length about how super awesome your company is. It’s vital that you make a succinct presentation and encourage questions. Rambling on at length will only serve to bore people. With that in mind, you need to think about how you will succinctly give a pitch. This is vital to reeling people in. Now, you need to make sure that you are giving nothing but the facts, but encouraging open and honest communication.
Let’s face it, investors and clients have seen a million and one PowerPoint presentations. What can you do that is different? You don’t need to drag around a mood board, but you do need to think about how you will outshine the competition.
But, aside from this, you need to think about how your business will help their business. Top line facts are the best way to ensure that people are engaged. When they ask questions about these facts, be prepared to back them up. You need to make sure that your clients and investors are aware of the product that you offer. If they don’t understand what you do, they won’t see the benefit for their customers. Don’t try to be a smart ass and sound way more intelligent than you need to. Deal in facts and the rest will follow.
Execute the Facts: Now is Not the Time for Predictions
One thing that many companies fail to do in sales pitch is to deliver the facts. Predictions and hypotheses are not going to win a new contract. You need to make sure that you are dealing solely in facts, figures, and stats. What’s more, you should never embellish. You need to ensure that you are providing a low-risk business solution to their problems. They also need to know that this can be done in a timely manner at a minimal cost. While you may want to say you can complete their project in a week, let’s face it, this is hardly realistic. Now is the time to set the scene as well as expectations. Make sure that you are dealing solely in facts and ensure that you are managing expectations. No one wants to be blindsided with business jargon. Keep it simple.
Find a Place to Perfect Your Pitch
When it comes to finding a meeting place, your client may want to see what your premises are like. This gives them an indication of the scope of the business that they are dealing with. But, if you don’t have a professional space set up, do not despair. You can hire MWB meeting rooms to ensure that you exude professionalism. Delivering your pitch in the local pub will not work. Make sure that you radiate professionalism and hire a room to do this. This will give a great impression of you and your business. After all, you are not only pitching the ideas that you have, but the company that you run too.
Be Realistic: Using Projections
All investors and clients want to see a realistic interpretation of how you will grow their business. They want to see an ROI. So, with this in mind, you need to make sure that you are dealing in facts and figures. Overly complicated graphs will not do you and favors. Ensure that you are working with realistic projections. The best way to ensure that you are doing this correctly is to give the client three scenarios.
Best Case
Moderate Case
Worst Case
While you may think that projecting worst-case sums are going to tarnish your deal, they won’t. Rather, they will serve to inspire your clients. They will know that you have done your research, and you are not trying to baffle them with graphs. You need to make sure that you have a realistic grasp on your business and theirs. That means giving them the worst case scenario as well as the best. When you do this, make sure that you look at their historical data. Ensure that you look at industry trends and market shares. But, also make sure that you look at their competitors too. All of these components are vital in getting the figures on paper. Research, therefore, is the key to a successful sales pitch.
Don’t Be the Smartest Person in the Room
While you may feel that you have to project an air of intelligence, this means that you are not giving your clients to flex their industry knowledge. You don’t know everything, so don’t pretend to. You don’t know the intricate workings of their business. What you do know is how to make your business work with theirs. So, what you need to do is build a team around you that are experts. Make sure that you have an incredible management team with you. You need to have a team that can execute different aspects of the project. While you may feel that this is off-putting to investors, think about it sensibly. Investors want to make sure that they are confident and comfortable with their new business partnership. After all, the concept is one thing, but a great team to deploy the project is another.
