Last Updated on Mar 11, 2020 by James W

You want to set up an online business, but have no idea what you want to sell. Coming up with a unique business idea is the most difficult part of creating an online startup, especially when the internet is saturated with a lot of the same things. If you’re stuck for ideas then try your luck with some of ours. You don’t have to follow the idea exactly, just use it as a starting point and then expand on your own theme!

Selling Upcycled Products

Recycling and upcycling is big, big business at the moment, so try and get in on the action. Pretty much anyone can recycle and upcycle, as long as you have a little bit of an artistic streak, a few pots of paint and some spare time. Visit your local yard sales, junk fairs and even skips to see what you can pick up. Advertise on Craigslist or in your local paper that you’re willing to take away junk for free, and you’ll be given a ton of materials to work with! Now, all you need to do is turn that junk into something people want to buy, and you’re onto a winner.

Selling Mystery Items

This is the strangest online concept we have ever seen, but it has worked for The Something Store. Customers pay $10 and get a mystery item delivered to their door; they don’t know what it is until they open it up. The Something Store says that everything a customer receives will be at least $10 Actual Retail Price, and so the customer never gets ripped off. Everyone likes getting a surprise, which is probably why this business idea works so well. Perhaps you could have mystery items on a certain theme, such as mystery clothing items or stuff for the kitchen.

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Selling Taboo Items

There are many things you can sell online that are legal, but that people worry about buying. Things such as adult toys, 38 spl ammo and pharmaceuticals will make you a fortune, as long as you go about it the right way. Firstly, make sure you’re abiding by any rules, regulations and laws as set out by the state you live in. Secondly, be daring and different compared to the competition. Finally, don’t be shady about it, get it out in the open and market away. The less you feel taboo about the topic, the less your customers will be. An open mind is an important for this type of online business!

Selling Baked Treats

Baked goodies have taken over the internet and our malls in a big way over the last few years, so try to get involved with this rising trend. If you can bake, and bake well, then you can make a pretty penny by selling your best creations. You can opt for something small and dainty, such as cupcakes or cookies. Alternatively, go for big and bold creations such as wedding cakes, birthday cakes and Bar Mitzvah cakes! You could be the very next Buddy from Cake Boss, with an online superstore to sell sweet treats.

These are just 4 unique business ideas to get your creative juices flowing, although we could go through hundreds of other options. Use this list to help you make your own spider diagram and come up with that ultimate online startup idea. Good luck!

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Founder and chief editor of Blogger, Affiliate Marketer, Tech and SEO geek. Started this blog in 2011 to help others learn how to work from home, make money online or anything related to business and finances. You can contact me at