Last Updated on Dec 10, 2021 by James W

Photo: DocuSign/Unsplash

2020 was a year of upheaval for many business owners. While some businesses experienced layoffs, others closed their doors altogether. Many small businesses had to reinvent themselves to stay afloat during those turbulent times. 

It was a year of challenges, to say the least, but now that 2021 is well underway, and the vaccines are starting to put a dent in the pandemic, it’s time to start focusing on the future again. How will you reinvent your business in this new normal? What strategies will you deploy to boost your business and help it grow? 

1. Encourage Diversity and Inclusion in the Workplace

A diverse and inclusive workspace is a must in today’s society. By embracing diversity and inclusion in the workplace, you gain greater creativity and innovation, acquire workers with a wider range of skills, boost productivity, and foster a happier, more satisfied team. 

Having a healthy mix of people from different backgrounds working for you can have a huge effect on your business, both short and long-term. 

2. Build Life-Long Relationships

You should focus on conducting business with staff, clients, and customers as if you’d like to build lifelong relationships with them. If you offer great products and make it a point to build strong relationships with your customers, they will likely be customers for life. If you offer a service, you’ll have even more opportunities to provide the above-and-beyond service they’ll appreciate and remain loyal to. 

Train your staff to put the customer first. Value their opinions, and encourage their contribution to the company through new ideas and innovations. Businesses are built on human interactions, so you should have ample opportunity to build strong relationships that will boost your business. 

Read more
How to Recruit Lasting Company Employees

3. Identify and Focus on Your Core Demographic

You must connect with clients and customers who have the most interest in the products and/or services you offer. As such, you must identify this group and steer your marketing campaigns in their direction. 

Of course, it would be nice to cater to everyone, but the reality is, you need to figure out which customer base is your bread and butter and then focus your marketing efforts on drawing them in. A good place to start gathering the data on your core customer base is with social media analytics. For example, Facebook and Instagram offer analytics on your followers, showing demographic information and data on how your marketing campaign is doing. 

4. Use Social Media

Whether you’re selling cookware, machinery parts, or essential oils, social media is where it’s at if you’re trying to grow your business. People spend a great deal of time on social media, turning to it to find the products and services they want or need in addition to socializing with friends and family. 

Paid social media ads make up a good majority of ad campaigns for many small businesses, with social ad spending increasing every year. In fact, by the end of 2021, social media ad spending is slated to exceed $50 billion!

5. Engage Your Customers

Effectively using social media to your advantage is more than just keeping up with regular posting. You must engage your customers and have direct interactions with them, so they feel heard and valued. Don’t be afraid to use direct messaging via social media to reach out to clients and customers on a more direct, personal level. 

Read more
Spend to Save, Spend to Make: Intelligent Business Investments

2021 is a rebuilding phase for business owners, with many reinventing their enterprises to remain relevant in a post-pandemic society. To that end, the tips above are but a few of the ways you can boost your business in 2021 and beyond. 


Article writer, life lover, knowledge developer and owner at