Last Updated on Nov 23, 2022 by James W

Instagram is fast emerging as one of the most popular social media marketing channels because of its massive following. The platform also has excellent engagement features, making it easy to hook your audience. But you cannot take success for granted because retaining attention is a daunting challenge. Followers are spoiled for choice, and you need an exceptional marketing plan to make them stick with your brand. The competition will likely get bigger in the future, but a creative approach can help you win the game. You can follow these tips to make the most of Instagram promotions in 2023 and beyond.

Start with realistic goals

Goal setting is the best way to set up your strategy for success, and the start of the year is the right time to do it. Consider your unique needs to set realistic goals for your Instagram campaigns. For example, new businesses should focus on creating brand awareness and building a social community. Established brands can prioritize lead generation and follower growth. Likewise, goals may be about creating buzz around a new product and promoting your employer’s brand for recruitment.  

Rework your brand aesthetic

Reworking your brand aesthetic is an excellent way to make the most of your Instagram presence in 2023. Consider factors like your current branding image, audience expectations, and social media trends to improve your aesthetic. Once you decide on your new look, focus on creating a cohesive-looking profile. Everything boils down to bringing the same feel to your posts, stories, and reels so that the audiences connect with them and recognize your brand.

Read more
5 Unusual But Genius Marketing Techniques To Promote Your Businesss

Buy likes for a quick boost

A quick boost for your Instagram likes can add value to your promotions without much work. They attract attention, increase popularity, and build trust for your brand. You can invest in likes to get them from legit, real, and active sources. Nothing gets better than instant likes, as they promise excellent results for your strategy without waiting to ideate and publish new posts.

Ace your content game

Acing your content game helps you achieve sustainable results from your Instagram promotions. Variety translates into engagement, so think beyond visuals and graphics. Opt for a mix of stories, reels, and live videos. Also, leverage user-generated content to create extra interest in your brand and products. Remember to reply to comments because followers love getting attention from brands.

Stay up-to-date on hashtags

Experts recommend staying up-to-date on hashtags to maximize the results of Instagram promotions in 2023. Choose trending and relevant ones, as they will likely make your posts visible to your target audiences. But remember to optimize their use, even though the platform allows you to use multiple hashtags per post. More is not necessarily good, but relevance can win the game for you. Keep experimenting to find the number that works for you.

Fueling your Instagram promotions in 2023 is about taking a targeted approach. Also, posting compelling and relevant posts continues to be important, you can go the extra mile with these creative hacks.


Article writer, life lover, knowledge developer and owner at