Last Updated on Mar 30, 2020 by James W

Business people shaking hands in front of an office building. Selective focus is placed on the hands.
Business people shaking hands in front of an office building. Selective focus is placed on the hands.

Humans make judgments within seconds. In business, nothing is more important than creating a positive first impression. If you’ve launched a startup or you’re hoping to expand your business, here are some surefire ways to impress.

Marketing strategies and branding

If you have a new business, you’re probably keen to get people talking about it as quickly as possible. This is where marketing comes in handy. Design a strategy, which targets the relevant market and sells your business to the best of its ability. Match your branding to the service or product, and be innovative and creative. Use various platforms to market your company. If you have a universal product, you can aim to entice all demographics using different methods. Use SMS and social media to reach out to young people. Place adverts in local papers or put flyers through the door to attract older customers. Make sure your marketing material gives people information about your business and encourages them to want to find out more.

Your work base

If you’re entertaining clients or setting up meetings with investors, ensure your workplace looks the part. Offices should be clean, fresh and light. You should have a separate meeting room so that you can chat in private and enjoy some peace and quiet. Don’t just focus on the interior. It’s also important that your work base looks professional from the outside. Investigate janitorial services in the local area and set up a regular cleaning regime. A sparkling clean office will give off the right impression straightaway.

You and your representatives

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If you engage in face to face contact with clients or colleagues as part of your day job, you are part of your own marketing campaign. You could have the most incredible product in the world, but if you can’t sell it or you don’t give off the right vibe, nobody will be interested. If you are pitching to buyers or meeting investors, make sure you look smart. Prepare a polished, interesting and engaging presentation. Go over the facts and figures and think about answers to questions that may crop up. Show off your passion for what you’re selling and speak confidently. Smile and maintain eye contact. Encourage all your employees to follow your example. They are representing you and your business.

It’s also important to make sure that anything else that has your name on it gives off a good impression. If you have a fleet of vans, for example, ensure that they look clean, and they are well-maintained.

In business, you can secure or lose out on a deal before you’ve even opened your mouth. First impressions are everything, so do what you can to make sure your business impresses from the get-go. Make sure you and your team look the part. Practice pitches and presentations so that you go into every meeting with confidence. Ensure that your office looks smart, tidy and professional and pay attention to detail. Use marketing strategies to set your business apart from the crowd, and don’t be afraid to be different.


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