Last Updated on May 30, 2022 by James W

Shopify SEO is optimizing a Shopify store to rank higher and become a search engine listing preview on different web pages. Several factors can affect Shopify SEO, including the site’s structure, the quality of the content, and the keywords used.

However, Shopify SEO isn’t just about adding keywords, making meta descriptions, writing blog posts, and getting internal links. You also need to understand how search engines work and what they’re looking for.

Therefore, it is essential to ensure that your users can navigate your Shopify store easily. There are several ways to improve Shopify site speed, including using a faster hosting plan, optimizing images, caching plugins, making unique and compelling meta descriptions, and conducting excellent keyword research. 

Luckily, this blog post offers a Shopify SEO guide!

Using Shopify SEO

Usually, a Shopify website is already SEO-friendly. Shopify already contains several built-in tools and programs that index and rank your page. It’s actually the easiest eCommerce platform to optimize.

If you’re already on Shopify but isn’t taking advantage of its SEO tools, here are good reasons why you should:

  1. It brings attention to your brand. For low-cost brand awareness, most eCommerce sites need search engine optimization. If your brand is on top of search engine rankings or in Google’s Answer Box, a shopper will see it, click on it, and hopefully, buy your product in your online store. Some searchers also think that ranking well is a recommendation, making them more likely to click on a top result.

  2. It improves user’s experience. Conversions are driven by how well the user experience is. SEO tells you what to improve on your site to make it easier for potential customers to navigate. Customers will love using your web page, increasing the site’s organic traffic and sales.

  3. Lower paid search prices. If you work together on the phrases that drive value for organic and paid searches, the content you tweak for SEO should also help your Google Ads campaigns. Google’s Quality Score looks at how relevant ads are to landing pages to determine how much each click will cost. When landing pages are optimized, Quality Scores and organic search performance go up, and click costs go down.

  4. It adds long-term value. SEO is something that will pay off in the long run if you work hard to improve your website content. Unlike advertising, its value doesn’t end when the campaign does.

Shopify SEO Limitations

Aside from the pros mentioned above of using Shopify SEO. You can still encounter problems when using the platform to optimize your web pages, such as:

  • Uneditable site structure – As your site develops and becomes more complex, you must adjust Shopify’s sitemap. Unfortunately, Shopify doesn’t currently allow users on sitemap editing.

  • Insufficient formatted data –  Shopify store structured data offering is easy. Search engines only recognize the product’s name, price, and description in your online store. Fortunately, apps save the day. However, having more applications equal more money and run the risk of having a slowing load time for your online store..

  • Blog posts limit – Blogs are essential for organic traffic. Most SERPs are blog postings. Consumers adore blogs. They require an informative guide to choose the right items. So, if you reach the blog post limit on Shopify, you’ll have to use the blog feature of your theme or other blogging apps.

  • Marketing automation can’t be used – Shopify’s plans don’t include marketing automation tools, which is a shame. If you want to get your marketing tasks done on your own, you need to find another service like Mailchimp or pay a monthly fee for Shopify apps. 

When you want to grow your business, automation is one of the essential tools you can use. 

Let Us Help

Many SEO companies like SEOLeverage has unique tips and techniques to drive relevant, organic traffic to your Shopify store. Your SEO success rely heavily on how well your Shopify site is optimized. Take advantage of these services from SEOLeverage that are tailored-fit to your needs.

  • Unique Title & Meta Descriptions – Meta titles and descriptions should be unique as they’re two key SEO elements and listed in every search engine results. If the page title and description is interesting, customers will not hesitate to click and visit your online shop.

  • High-Quality Content – Your home and product pages must contain unique content for better search results. Good thing that the Shopify site offers tools for creating blog posts. However, it’s an SEO specialist that lets you know how well your eCommerce shop is ranking. SEOLeverage can help you with site analysis and figuring out which SEO basics are holding you back.

  • Keyword Research – When you make content, you consider the different ways people might search. As part of SEO, there’s this strategy to answer customer questions or meet their needs by making target keywords. It tries to find target keywords that could help you get more people to visit your store, blog posts, or product pages. More than that, you bring in searchers at different stages of the buyer’s journey.

After all is said and done, to help your Shopify store rank higher, you need to first be knowledgeable about SEO. If you have no idea how to optimize your Shopify more, perhaps it’s better to hire an agency and let the experts handle the job so you can focus more on selling.

  • 30/05/2022
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