Last Updated on Jun 3, 2021 by James W
When it comes to your business signs, placement is the key if you want them to get the right kind of attention. Business signs can be as big as billboards and can be in the form of standees that you use in indoor spaces. After you have designed an attention-getting business sign, it is important to place it in the areas where you get attention. This article will highlight the 6 placement tricks that will have the people calling out to your business.
The indoor signs are usually put up where you work or at the place where you are attending a conference that is related to your brand or products. If you are attending a conference, make sure your standee is placed at the entrance of the hall because this is where it will get the most stares.
1. Behind the Reception Area
If you have an office and have a reception area, make sure you use this area to brand your business. The wall behind the reception area can have all the information about your business, and standees can also be used.
2. Storefront Windows
If you work out of a store, make sure that the storefront windows are used to the best possible extent. You can use stickers or posters for advertising your products. Just a simple logo on the window will also be enough to get attention. Once you have the attention of your customers, you can later remove these additions to the windows.
3. Along the Walls
This kind of display works best in restaurants and coffee houses. Business signs can be lined along the wall. These can highlight your business model or even what is the most sold product. Using the space to the best of your ability is critical.
These signs will have the most viewership and also require the most investment.
4. Along the Highway
The billboards along the highway can be rented out by advertising companies. However, this can be expensive, especially if you are a small and budding business. Over the years, advertising has majorly changed, but the importance of billboards along the highway is pretty much still the same.
5. In the Parking Lot
In busy parking lots, there are usually small frames that can be rented out, and advertisements can run on them. This is a lot cheaper than billboards, but they still will get your brand a lot of attention. Making business signs that intrigue the customers get you the most calls.
6. On Gas Stations
Gas stations in the busy area of the city or stations along the highway are also the perfect hotspots. These places get the most people all around the years and more people means more views to your adverts. It is critical to choose places that are visited by people throughout the day.
These placement tricks can help you in getting the attention your brand requires. Small brands need more people to notice it for it to spring into an established brand.