Last Updated on Feb 11, 2022 by James W

Being a small business owner is rewarding, but it’s far from a walk in the park. They often find themselves wearing too many hats to keep up with everything and neglecting critical areas of their business as a result. Being a successful entrepreneur isn’t about being the hardest worker or the most-daring investor—it’s about having the right tools and strategies so you can do more with less. Indeed, successful small business owners are the ones who find ways to be more efficient than their competitors rather than the ones who spend the most. 

When you don’t have the necessary resources and best practices, it’s possible to do everything else right and still get beaten by the competition. However, if you knew what tools and strategies would give your company a competitive advantage, you’d probably already be using them, right? Not to worry. We’ve put together a short guide to help your small business rise to the top of its market. Continue reading to learn about some tech tools and strategies to elevate your company to the next level. 

Implement data virtualization to enhance your data analytics operations.


Many companies have a relatively robust business intelligence infrastructure but fail to capitalize on all it has to offer because they don’t have the right data management tools. Data virtualization is an essential data service that helps companies simplify their data processes and get actionable insights quicker. One of the benefits of data virtualization is it makes data integration simpler for data scientists and data management teams. Data virtualization tools enable companies to complete data integration in a fraction of the time and cost it takes with the manual extract, transfer, and load (ETL) data integration process.

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Hire an SEO agency to manage your digital marketing efforts.

Digital marketing has made it affordable for companies of all sizes to reach and grow their target audience. Search engine optimization (SEO) improves the efficacy of digital marketing efforts by implementing tools and strategies to make your marketing campaigns more relevant to search engines and searchers. Many small business owners try to handle their own SEO services only to learn later that SEO is more complex than it seems. That’s why it’s best to outsource your SEO services to an SEO agency if you don’t have experience in that area. Google “contractor SEO” to find the top SEO experts in your area.

Use prescriptive analytics to find ways to optimize business processes.


One of the best ways to gain a competitive edge is to optimize your company’s operational efficiency. While that’s easier said than done, prescriptive analytics can give your company’s decision-makers the actionable insights they need to make smart business decisions. This particular field of data science uses historical and real-time data to identify viable solutions to complex issues, and it can help your company find ways to increase its overall efficiency.

Lend your products and services to a worthy cause. 

In recent years, consumers have been relying more on their conscience to inform their product choices. Lending your products and services to a worthy cause like protecting the environment will show people in your community that you’re more than a business owner—you’re a community partner who’s got some skin in the game. You can even use customer relationship management (CRM) software to get insight into what customers would be interested in pitching in, as well. 

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The United States has the world’s most robust economy, making it difficult for companies to gain a competitive edge. However, the right tools and strategy will carry your company a long way and increase your chances of becoming an industry leader. As you can see, big data and digital marketing are central to growing your brand, and getting hands-on in community efforts can turn your business into a cornerstone of the community. Your small business might have an uphill battle against the rest of the field, but the American economy is all about the best rising above their competition.


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