Social media marketing is just one tiny aspect of the digital marketing family tree. In fact, it’s often seen as the ugly duckling. The runt of the litter. But that couldn’t be further from the truth. Digital marketing budgets are constantly increasing as we continue to find new ways of reaching customers. Only a fraction of that increased budget, however, finds its way to the social media department. Why is that? Nobody is really sure,…

What’s the most important area of business? Well, the general consensus would most probably be that it’s the marketing. Indeed, this is how you generate interest in the company and attract paying customers. The right marketing strategy can elevate a brand to a global scale, but poor marketing can have the opposite effect That’s why so many businesses decide to hire marketing strategists to deal with this for them. And you need to make sure…

https://flic.kr/p/62xu25 If you have a particular skill as a tradesperson, then there are plenty of opportunities ahead of you. No matter what happens to the economy, or how wealthy your local area is, people will always need tradespeople. Boilers break down, pipes leak, and electrical equipment fails – and they always will. There’s money to be made, too – as long as you have the right skills, and can build up a great reputation. However,…

Security has become an even bigger thing for businesses than ever before in recent years. Cyber security is something that every business has to think about. Here’s how you can make your business more secure in the face of the many threats it faces. Image Source Update Software Staying up to date is a big part of keeping your business secure. It’s so quick and easy to make sure that all the software that your…

Image from Pixabay The dental profession can be rewarding and intriguing. However, becoming a working dentist takes a lot of hard work, and often money. If you’re a dental student, then congratulations for getting in! Now that you’re learning, wouldn’t you like to make sure your personal finances are as solid and ordered as possible? Here are some pointers you can use in order to save money, both during your education and afterwards. As a…

Flickr If you have recently started up a business, then you may be beginning to worry about the financial side of things. Don’t fear; this is normal. Running a business can be tough, and the finances are the most important part of the operation. You may have got into business thinking that you could treat it as your own personal bank account. If that is you, don’t worry – you’re not alone. However, this isn’t…