Are you thinking about starting a new manufacturing company this year? Well, you’ll have to work hard to ensure you beat the competition and steal the lion’s share of the market. That is especially true when your competitors use factories in countries where labour is cheap. Most people think that bringing the industry home is an excellent idea because it will create many new jobs. However, you’ll sometimes feel like you’re fighting an uphill battle…

Photo: Most new businesses share the common misconception that building brand awareness guarantees success. It doesn’t. The key to gaining increased profits is to complete the sale. With this in mind conversion rates are everything. Put it this way: it’s better to sell to 10 active customers than gain interest from 20 people that don’t complete a transaction. That’s not a very difficult concept to grasp. Likewise, gaining those increased conversion rates can be simple…

image by Running a market stall for a few hours will leave you in no doubt as to who your customers are and what they want. Nothing is left to chance. Make that a busy fruit and vegetable market and you’ll know all about competition and pricing. You’ll learn about position, advertising and marketing as well. If you don’t shout out loud, then no one will even know you are there! Your business is no…

Source Starting an engineering company is an excellent way to turn your skills into a profitable enterprise. However, there are many unavoidable costs you need to consider before launching your business. Many people overlook these expenses, and that’s how they get into trouble. You need to create an accurate budget from day on, so you know how much investment you require. We’ll try to highlight some of the most common overlooked costs today, so you…

You sign the back of your business credit cards, you invested in an alarm system and you lock your doors at night. But the biggest threats to your business may not be around the corner – they are more likely to come from the Internet. As many as 1 million new malware threats are unleashed on the Internet every day. Recent events have shown that companies of all sizes, even Target and Home Depot, can…

Direct mailing is often overlooked when companies begin their marketing efforts. Marketers rush to email marketing and social media, and forget about direct mailing, a marketing strategy that actually experiences high success and has stood the test of time. In addition to being reliable and efficient, a few reasons why you should include direct mailing into your next marketing campaign include: Bypass Saturation Inboxes are flooded with a constant stream of email marketing pieces. There…