Whatever line of business you are in, from a large corporation to a startup or just a work from home business, you will know the role marketing plays. It is the thing that attracts new customers, as well as spreads the message and ethos of your brand. Put simply, getting marketing right is key to making your business more successful. So if you feel like you’re in a bit of a rut with your work at the moment, then it could be because you need to shake things up a bit with your marketing. But if you’re left feeling a little clueless as to what the best things for your business is when it comes to marketing, here are a few tips and tricks. You’ll be back on track in no time.
Make a Plan and Stick To It
Marketing, in short, is about getting new customers, as well as up selling and retaining to existing customers. In order for it to be successful, then it helps massively to have a yearlong plan in place. It could be promotions or advertising campaigns or adverts that are all scheduled for specific times of the year. You do need to make a plan or strategy for your marketing, though.
An article like this, http://theprauthority.com/marketing-strategy-template/ shows just how important having a plan or strategy is. So don’t just think you’ll have success if you randomly decide to do a promotion with one week’s notice. It has to be planned out so that it can be executed as well as it can be. Of course, some of the campaigns are going to be more successful than others. So you can always improve on them for the next one that you have planned.
Be True To Your Brand
It isn’t going to help your business success much if you don’t know what your brand is. How can you market your business or brand if you don’t really know what it stands for? Outline your business and what it offers. Who are your target audience and why? What do you offer them?
From there, you can make sure that your branding is on point, and it will carry into your marketing too. Keep the palette of your logo the same across all platforms and include in your marketing. Use similar fonts and lettering, so when people see something, they know that it comes from you. Your customers will be able to recognize what is yours, especially if there are new promotions on. So keep things similar, and it will pay off.
Promote To Your Target Audience
Once you have the marketing ideas in place, you need to think about using them in the right way so that your target audience are the ones that see it all. Will your target audience be on social platforms like Facebook or Twitter? Even between the two of those platforms, the users that regularly use those platforms can vary widely. So do be specific when you think about promoting to your target audience.
One of the good things about social media promotions is that you can target the ads to be shown to your target age demographic and gender, for example. But if you think that more of your target audience are going to be watching the ads in between a certain TV show, then that can work too.
This is quite a good article if you’re unsre about social media ads: http://www.wordstream.com/blog/ws/2016/06/30/social-media-advertising-tips. You can use flyers and leaflets for a smaller, more local business if you think that might work. You just need to look at your audience and go from there.
Messaging with Value
In order for people to come back to your business time and time again, then your marketing needs to work for your customers. If you offer them something as part of the marketing strategy, then it can work well. Take a salon, for example. If they put a value on a blowdry, their customers will see what a good deal something is for them.
Then you can offer them a free blowdry next time if they refer a friend for a treatment. You get a new customer by way of their friend, and the original customer will be a repeat customer and see the value in what you are offering. Lead your customers with a reward or discount, and it will make a big difference if they are repeat customers of not.
The marketing world is changing quite regularly, especially with how often the internet world is changing. So make sure that your strategy and plan are changing over time too.